Jul 3, 2025 · UK Fulfilment

How to Lower your eCommerce Customer Acquisition Cost

Customer Acquisition Cost (CAC) is one of the most critical metrics for any eCommerce brand. It's the price you pay to bring in a new customer.

Tactics To Reduce CAC

Improve organic SEO and content.

Build referral and loyalty programmes.

Optimise paid campaigns ruthlessly.

Focus on retention, not just acquisition.

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